ASR Journal



Journal Entry #3

Last night, I spoke with Lisa on the phone. She corrected my methodologies and suggested ways to back up my data, such as using research from Pew Internet and eMarketer, along with a report that Ian did from Deep Focus about how the Internet can effect a brand, called Engage & Entertain.

She also mentioned that any type of survey through blogs would be unreliable because people who read blogs usually don’t go on and provide truthful information.


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